I bought this hat to wear when I walk (exercise) to protect the top of my head from the sun. My visor just wasn't cutting it. The mesh ventilation, chin strap and wide brim were required features as I tend to overheat in the southern sun. I have begun using when working in the yard/garden. I chose the ivory to help reflect sun. It may get dirty with use, but I'm hoping the nylon fabric will wash clean.
My wife bought me one of these a couple years ago at another store and I love it. I use it anytime I am going to be outside in the sun. It is breathable and comfortable enough to wear on the hottest days of our Texas summer. It is also almost indestructible. You can squash it flat or roll it up and it bounces right back to shape. Since I like it so much, I have been buying them for other members of my family. This one I bought for my mother who has to stay out of the sun as much as possible. She wore it 4th of July weekend out on a boat and had not even a touch of sunburn. My goal is to get one for everyone!