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About Hard Tail Founded in Santa Monica California in 1991 by Dick Cantrell this premium sportswear and denim fashion house stands out in the crowd because of its delicious color palette and signature design elements. The classic roll down pant is still the top selling product because of its enduring cut and shape that flatters any body. Hard Tail was conceived on the notion of premium tee-shirts with tattoo-inspired designs evoking that inner rockstar. The evolution of mobility spirit and color had begun. In 2004 the company began manufacturing a high-end denim line built on the same tenants of quality style and comfortyou really want to live in these jeans. Hard Tail blew the doors off the sportswear industry 15 years ago with the launch of Hard Tail by turning contemporary sportswear into casual comfortable and chic urban-wear. Always made in the U.S.A is not just a mantra but a fundamental personal philosophy to Cantrell. His integrity hinges upon keeping the source of his inspiration and construction pure in order to keep standards and quality high.