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About Adidas adidas a name that stands for competence in all sectors of sport around the globe. The vision of company founder Adolf Dassler has long become reality and his corporate philosophy the guiding principle for successor generations. The idea was as simple as it was brilliant. Adi Dasslers aim was to provide every athlete with the best possible equipment. It all began in 1920 when Adi Dassler made his first shoes using the few materials available after the First World War. Today the adidas product range extends from shoes apparel and accessories for basketball soccer fitness and training to adventure trail and golf.